Taking great pictures of your vineyard is not as easy as it sounds. Indeed, you have to capture the right moments and use the right angles to get an absolutely unique result. Moreover, it requires very specific equipment and the use of appropriate lighting so that your vineyard can stand out from the competition. It is with this in mind that our image bank The Wine Shot brings in a professional photographer.
Taking Lighting Into Account
The right time to highlight your vineyard is to use the ambient light to make it even and soft. This is done just after sunrise during an early morning hour. Another possibility is to do it just before sunset. The photographer will be able to use the soft light to bring a special glow to each photograph.
Clouds are by no means a negative element, as they allow for less light during the day. Ideal again to get a uniform lighting. These different conditions for taking a photograph of your vineyard are well known to an expert in the field. On your side, you don’t need to worry about the technical settings, because you delegate the whole operation.
A Photographer’s Eye
A bad bunch of grapes showing up in the image can clearly damage your winery’s reputation. On your side, you may not be focused on certain details that can literally make a difference. To avoid this kind of distraction, the photographer identifies each element separately and instead of taking other photos, he or she may use photo editing software to remove unwanted elements. As a result, you get an absolutely perfect photo with no harmful elements and no potential distractions.
The Photographer’s Patience to Capture the Right Moments
The photography expert will not be satisfied with a single point of view. He will take the time to get to know your vineyard, to walk through the different vineyards and to get a feel for the unique landscape. In this way, he will be able to capture the contrasts of the relief and the landscape so that you can obtain absolutely sumptuous pictures.
As you can see, highlighting your vineyard through images cannot be improvised. It requires a real know-how so that you can obtain an effective communication. Although it represents a significant initial investment, you will be able to upgrade your products and especially to base your work on a visual rendering absolutely irreproachable in order to attract new customers.
In the end, you benefit from a quick return on investment and above all you convey an attractive and positive image. If you don’t do it, your competitors will without hesitation, because they will have understood the impact of visual communication through quality photos.
So don’t hesitate to use The Wine Shot which uses the services of professional photographers to build up its image bank.
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