The image is a purchase trigger

Visuel article blog L'image est déclencheur d'achat

As part of a good marketing strategy, your product images should be among the most important investments you can make, especially if you will be successful online. Indeed, while words cannot say everything in a confined space, photography offers a multi-dimensional perspective that allows buyers to form their own opinions. You will understand, the image is a purchase trigger!

Now that you know the impact of images, it’s essential that you know the steps you need to take to make sure your customers are won over by your products, just by seeing the images. Some experts report that the key is tapping into the timelessness of human psychology, remembering that your potential customers are more than the clicks, swipes, and taps that lead them down the path to a sale.

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Images give credibility to your brand

Using imagery to build credibility and build rapport with prospects and customers makes photos and illustrations important tools. If potential buyers can clearly see the features of a product you are selling, they are more convinced that you are selling what you promise.

Additionally, high-quality images that clearly illustrate your product, service, vision, or company values help boost your brand image when you use them in your marketing strategies. In addition, people prefer to buy products from credible brands…

Thanks to images, your message is more interesting

Some people are more likely to pay attention to images than to text. Note that if your target market prefers photos to text, using photos or illustrations becomes a necessity to convince prospects to buy. You may also need to attract both people who rely on images and prospects who need material to read.

Images also help attract people who browse photos and illustrations in advertisements, literature, or the website to get a quick idea of whether or not they want to read the details of your product or service. We offer very beautiful photos of bottles that can help you magnify your messages. Prospects often prefer to make purchases that make “sense”…

Tell your story with images​

The old saying “a picture is worth a thousand words” holds true when an image helps tell the story of your company or your brand.

Whether you’re selling a complex idea, a technical product, a simple service that requires virtually no explanation, or even wine, imagery helps explain why your company’s offering is the best choice.

You can also use imagery to explain your company’s story or to provide context about a product or service you’re selling, to show that you understand the market and know about new trends.

If your potential consumers identify with the story you will tell with images, they will have no trouble buying your products.

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