Generally speaking, people are more likely to purchase a service or product if it is accompanied by a specific video.
The contribution of video is essential to tell a story, your story. It’s a way to put yourself in a situation and present your know-how as well as your products. Thanks to Storytelling, you directly touch the heart of your audience, while offering excellent visibility to your company.
Consumers subconsciously remember your product, which contributes to the development of your notoriety.
The Power of Storytelling
If there is a literal translation, it could be “telling a story”. In itself, storytelling has existed for a very long time, both from a political and a marketing point of view. But in the latter field, it is above all an art to tell the story of a service, a product or a company. It is an absolutely essential pillar of inbound marketing, which is based on the principle of bringing the customer to you rather than using advertising spots that are not necessarily timely.
As for the story, you are perfectly free to choose it. It can be the history of the company from its foundation until now, the highlighting of the family dynasty or on the contrary a craft know-how that you have obtained allowing you to excel in your field of expertise.
Once again, you develop your communication in a clever way in order to differentiate yourself from the competition. In this field, everything is allowed as long as you are able to catch the interest of your potential customers.
The Benefits of Storytelling
If you want to implement a video marketing strategy, then you can’t do without storytelling. When you were a child, you used to enjoy it when your parents took the time to tell you a story before bed. Storytelling uses the same notion of interest and reconciles your audience with your brand. Your story must therefore hold the attention and be captivating from the very first seconds. Thanks to this, you succeed in capturing their attention, which will allow you to unfold the product argument in an indirect way.
Moreover, Storytelling also allows you to play on the emotional and intellectual aspect. You present your product to highlight its quality, but also its usefulness and value. But the heart of a successful Storytelling lies in the emotion you are able to bring to your viewer in a playful way. As a result, they will enjoy being informed in this way.
If your prospect is satisfied with the Storytelling, he will be able to share his satisfaction with his entourage by using social networks for example. It then becomes a vector of communication of your company’s values.
Faced with this obvious fact, Storytelling is a real communication weapon that you can’t afford to ignore. It is a modern way to develop your visibility by relying on the expertise of The Wine Shot video service.
