When thinking about how to brand your wine, photography is going to be an important part of it, as it represents the image of your company. It is important that your wine and your winery in general is perceived by people the way you want it to be.
If you develop a website but unfortunately your images do not reflect your brand identity, then you have spent money and time for nothing. Yet, the design of visuals in a digital identity is absolutely crucial. Therefore, professional photography makes sense.
In addition, it is important to include a variety of photographs, as they will be important. It is a way to work on your products, advertisements but also the values of your winery. Before choosing a service for additional images, you must perform a preliminary audit to better determine your needs, but also estimate the photographic resources available.
A work of organization is necessary by category such as the tasting rooms, the landscapes of the vineyards, your stores, the photographs of your employees as well as the shots concerning your bottles of wine. Thanks to this, you can determine precisely which elements are missing.
When Photography Reflects Your Values
The purpose of a photograph is to convey a positive and sincere image of your winery. Thanks to this, you touch directly the feeling and the emotions to finalize your customers. Don’t hesitate to think outside the box, there is no ideal scenario and sometimes originality will make you stand out.
Most of the time, wine is consumed in the comfort and tranquility of a home. If you want photographs that match this image, take the time to put yourself in the shoes of the ideal customer.
Your image must therefore correspond to your expectations by imagining the lifestyle of your customers, what programs they can watch on TV, what book they will be attracted to and stage these different elements. Thanks to this, your photos will have a great impact when you decide to broadcast them on social media.
It is the same during the design of your website or during a redesign. Photographs are present in order to trigger emotional signals towards your ideal customer.
The Impact of Commercial Photography
This time it’s a different aspect that doesn’t in any way undermine the importance of the image. On the contrary, these photographs should reflect the image of your winery whether it is for web or print use. Your photos are then considered as tools that tell the story of your wine. With this in mind, it is best to include images of the winery, the staff, but also action shots such as the harvest during the grape season.
To capture these specific moments, it is important to use professional photography services so that the quality is there.