What Size Image to Use on Instagram?

Catégorie : Photographie

Instagram is the realm of images: you can’t compromise on image quality. And the other aspect of quality is the size. So we summarize here the best practices of image sizes for your Instagram account (pro or personal by the way!).

The Instagram Posts

Let’s start with the ratio: on Instagram, the ratio is 1:1 in square format. Today, Instagram has evolved its application. In the past, the size of Instagram photos and videos was limited to the simple square, but now (almost) anything goes. Instagram post sizes now range from 16:9 to 4:5! For all that, we advise you to continue to favor the square format, which remains the most popular.

In addition, your photo must be at least 1080 px.

We recommend making your visuals 1080px by 1080px square. That way, when Instagram compresses the file, the version will still be high quality.

Instagram Carousels

Instagram carousel posts can be square, horizontal or vertical and can include both photos and videos.

However, once you select your first photo or video, all subsequent photos or videos you select will be cropped to the same aspect ratio.

Here again, we recommend consistency: if you use the square format for your posts and your other carousels, keep the same logic.

Instagram Stories and Videos

You can share just about anything on Instagram Stories , as long as it has a minimum size of 1.91:1 and a maximum size of 9:16.

In general, the Stories must occupy the whole screen. Therefore, here the square format is not necessarily the most appropriate. We recommend using an aspect ratio of 9:16 with a size of 1080px by 1920px, which will avoid having black bands at the top and bottom.

For IGTV videos (long-form video on Instagram), for vertical video (9:16), the ideal size is 1080px by 1920px. For horizontal video (16:9), the ideal size is 1920px by 1080px.

Instagram Live videos are intended to be shot vertically, as they are designed to be streamed directly from your mobile device. This means that the aspect ratio will always be the total width and height of your screen (which is typically 9:16). Since you can’t manually change the size or aspect ratio of your Instagram Live videos, you don’t have to worry too much about it.

Resize Photos

You can’t resize photos from Instagram. In this case, we advise you to use tools like canva.com which allows you to prepare your content or else a content planner like contentstudio.com or like later.com.

Finally, on thewineshot.com, we recommend taking the Export web license for photos which are less expensive and more suitable for your web work.